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Ordinary Labs
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Fragments assembled into a single standing block.
How it works

From a problem to a running system

  1. 011 to 2 weeks

    Assess

    We map your workflows, find where the return actually sits and cost the roadmap.

  2. 024 to 8 weeks

    Build

    We prove one use case properly, working, on your own data.

  3. 032 to 4 weeks

    Deploy

    We put it into production, integrated with your systems and signed off by your people.

  4. 04Ongoing

    Manage

    We host it, monitor it, update it and support it on a retainer.

You see one owner from the first meeting through to steady state. That end-to-end ownership is the product.

A worked example

We have not run this one. It is written out in full because the shape of the ninety days is what people ask about and a vague answer helps nobody. Every figure below is a starting condition of the example. None of it is a result we are claiming.

The starting position

  • A builders merchant in north Dublin. Forty staff, one branch and a yard.
  • About 1,400 supplier invoices and delivery dockets arrive every month as PDFs, email attachments and photographs taken by drivers.
  • Two people in accounts key them into Sage. Month end closes about a week late.
  • Nobody in the building has built software before and there is no IT department.
  • The managing director uses ChatGPT most days and wants to know what it would take to use AI properly.
  1. 01Weeks 1 and 2

    Assess

    We sit in accounts for two mornings and watch the keying. We count how long an invoice takes, how often a line comes out wrong and what it costs when a supplier gets paid twice. Twenty suppliers turn out to account for most of the volume. We come back with a ranked list of what AI can take on here, a number against each one and a fixed price for the first build.

    A baseline you can argue with, a ranked roadmap and a price

  2. 02Weeks 3 to 8

    Build

    We build against last year's invoices, which you already have. The twenty big supplier layouts first, then the long tail. Anything the system is unsure about goes to a queue and never into Sage. You see it running on your own documents in week five and tell us what is wrong with it.

    A working pipeline on your own documents, with an exception queue

  3. 03Weeks 9 to 12

    Deploy

    It runs beside your two people for a fortnight and neither of them stops keying. We compare what the system produced against what they keyed, line by line, then show you the difference. When your accountant is willing to sign that off, the keying stops and the queue becomes the job.

    A signed comparison, a live connection to Sage and a named owner for the queue

  4. 04From day 90

    Manage

    We host it, watch the queue and add new supplier layouts as they appear. You get a weekly note with volume, exceptions and anything that changed. If you decide to leave, the pipeline, the prompts and the data are yours and documented well enough for another firm to pick up.

    A monthly retainer, a weekly report and an exit that is not a threat

What exists on day ninety

  • Invoices and dockets reading themselves into Sage, carrying the fields your accountant cares about.
  • A queue holding whatever the system was unsure about, owned by a named person, usually a handful a day.
  • Your two people working that queue and the supplier questions. The keying is gone.
  • A weekly report saying what it processed and what it could not.
  • Documentation good enough that another firm could take the whole thing over.

This is an example and it is labelled as one because we have no clients yet. Its shape comes from the published research below, which is consistent about what separates the deployments that reach production from the ones that stall. When we have delivered work we are free to name, this section will be replaced by it.

The earth at night, cities picked out as points of light.
EU regions by default, on infrastructure your auditors already recognise
The evidence

We are new and we have no client results to show you. What we can show you is the public research, with the sources named and linked. These five figures are the reason the engagement is shaped the way it is.

The first two figures are the business we are in. Nearly every Irish SME leader has opened a chat window and very few have a system their company depends on. The other three are why we start with a two week assessment, why we build one thing at a time and why every agent we ship has a queue that a named person owns.

None of this is our research and we have no relationship with the people who did it. The sources are linked for you to check.

It starts with a two-week assessment.

The first conversation costs nothing. The assessment is a two-week decision and you own everything it produces.